White Hat SEO

Shahid Maqbool

By Shahid Maqbool
On Apr 6, 2023

White Hat SEO

What Is White Hat SEO?

White hat SEO means using ethical and approved techniques to improve rankings. These techniques follow the rules set by search engines.

The goal is to provide a good experience for visitors. Some examples of white hat techniques include:

White hat is a long-term SEO strategy that aims to increase visibility without breaking the rules.

White-Hat vs. Black-Hat SEO

There are two main ways to do SEO - the white hat way and the black hat way. Both are totally opposite to one another.

White hat focuses on following all of the rules set by search engines. The black hat uses deceptive tricks that go against the guidelines.

For example, the following practices are strictly prohibited by Google:

These tactics may boost rankings quickly at first, but search engines can detect and punish these deceptive methods.


Why use white hat SEO? Because it's the right way to improve your rankings and build long-term success.

By using approved methods, websites can:

  • Provide valuable content that visitors actually want

  • Get more exposure in search results

  • Avoid penalties

  • Improve rankings in a way that creates a good user experience

  • Build a strong reputation online

  • Increase conversions

Instead of tricking the system, the white hat focuses on earning higher rankings by creating content that genuinely helps people.

Should You Use White Hat Methods?

Yes, it is highly recommended to use them to optimize your website for better rankings.

While these methods may take longer to see results, they offer a much more sustainable, long-term strategy for building a strong online presence.

Google's search algorithm considers five key factors when determining the ranking. These factors include:

  • Understanding the search query

  • How relevant the content is

  • The quality of the content

  • How user-friendly a website is

  • The context of the search

By optimizing for these factors through approved methods, you can outperform your competition over time.

10 White Hat Practices To Double Your Traffic

Here are the most common techniques that will help you improve the performance of your site:

Make Great Content

Creating high-quality content is a key technique. Provide valuable, relevant content to your target audience to increase engagement, loyalty, and conversions.

It's important to make content that:

  • Meets what your audience needs

  • Is well-researched and informative

  • Provides a unique perspective or value

Optimize Your Website Structure

Optimizing how your website is structured can help make it more user-friendly.

Search engines use special algorithms to evaluate the quality and relevance of sites. So it's important to design your site with this in mind.

Google has its own SEO starter guide that will help you maximize your chances of appearing higher in SERPs. 

Some tips for optimizing your site include using: 

  • descriptive URLs

  • internal links

  • proper headings/subheadings

  • making your website mobile-friendly

Conduct Keyword Research

Keyword research is one of the most fundamental steps. This helps you identify relevant, high-traffic words to optimize your content.

Using keyword research tools, you can find search terms that are popular with your target audience. Look for terms with high search volumes (lots of people searching) but lower competition from other websites.

Build High-Quality Backlinks

Backlinks are links from other websites that point to your website. Getting high-quality backlinks is an important way to improve your rankings.

Some good strategies for building links include:

Use Social Media

Social media can be a really helpful tool for promoting your content and engaging with your audience.

By creating valuable content on social platforms like Facebook, Twitter, etc., you can:

  • Increase awareness of your brand

  • Build a following of interested people

  • Drive traffic from social media

Some good strategies include:

  • Make a Content Schedule: Plan out what types of content you'll share and when. Having a consistent schedule helps maintain your presence.

  • Use Hashtags: Hashtags make your content more discoverable, but make sure to use those that are relevant to your industry.

  • Engage Your Followers: Don't just broadcast - respond to comments, ask questions, interact with your audience and build relationships.

Optimize for Local Searches

If you have a physical store location or serve customers in a specific area, using local SEO techniques can help you show up better in local searches.

Some strategies for local SEO include:

  • Create Local Listings: List your business information on platforms like Google My Business, Yelp, Facebook etc. This helps you show up in local map results.

  • Optimize Google My Business: Fill out your Google My Business profile with accurate business name, address, hours, photos etc. This makes your listing more credible.

  • Use Location Keywords: Incorporate your city, neighborhood, or region name into relevant website content. This signals to Google you are locally relevant.

Use Schema Markup

Schema markup is code you can add to your site to help search engines better understand your content.

Some types of schema markup include articles, events, and reviews. Providing additional detail through schema markup gives search engines more context about the content on your pages.

It allows them to display extra details, called rich snippets, in the search results. Rich snippets might include:

  • Star ratings

  • Reviews

  • Pricing information

Optimize for Mobile Devices

More and more people are using mobile devices nowadays.

So it's very important to ensure that your website works well or loads properly on smaller mobile screens.

Some tips include:

Use Analytics to Track Success

Analytics tools help you track and understand how your site is performing. This includes measuring things like:

  • How many visitors do you get

  • How engaged are those visitors

  • How many take desired actions

Using analytics gives you data to identify areas that need improvement. It also allows you to see if your SEO strategies are successfully driving expected results.

Some popular, useful analytics tools include:

  • Google Analytics

  • SEMrush

  • Moz

Stay Up-to-Date

SEO is constantly changing, so it's important to stay up-to-date with the latest trends and best practices.

By keeping up-to-date, you can make sure your website is optimized for the newest algorithms or how users are behaving online.

Some ways to stay informed include:

  • following industry experts and their publications

  • attending conferences/webinars

  • participating in online communities

The Main Point

White hat SEO techniques are highly recommended to improve your site's visibility, increase organic traffic, and ultimately grow your online presence.

However, it's important to remember that SEO is a long-term strategy. You likely won't see huge results overnight. It takes consistent effort over time.

Related Articles

Leave a reply
All Replies (0)