What is Search Visibility?
Search visibility is a metric that estimates the percentage of organic clicks a website receives relative to the total number of searches conducted for specific keywords.
This measurement provides insights into how well a website is positioned and perceived by users within the search engine landscape for a given set of keywords.
All popular tools including Ahrefs, Moz, and SEMrush have their own methods of calculating search visibility.
However, the basic concept is that it quantifies the visibility of a website in search engine results by determining its ranking for targeted keywords.