What is Technical SEO and how does it help?
Important elements of Technical SEO include crawling, indexing, rendering, and website architecture.
This phase in SEO is where your website’s technical elements are optimized to ensure correct crawling, indexing, and rendering of your webpages by various search engines. The objective is to optimize your website’s infrastructure.
This phase is referred to as such as it does not pertain to the content of the website or with the site’s promotion. Its vitality stems from the fact that search engines want to give their users the best possible search result, and hence evaluate the site on numerous factors. Through this, you can ensure improved technical aspects of your website and consequently allow search engines to better comprehend it.
For your website’s technical optimization, a number of features are taken into account including canonical tags, XML sitemap, site speed, 301 redirects, site architecture, Robots.txt, URL structure, structured data, hreflang tags, 404 pages, preferred domain, SSL and HTTPS, and mobile compatibility.
To summarize, Technical SEO makes your website faster, simpler to crawl, and intelligible to search engines, eventually leading to higher rankings or even more promising results.