Frequently asked Questions
What is Identification and how it helps in SEO?
The initial discovery and strategy development phase. This is where it all begins!
Identifying who you want to reach and what you want to accomplish is extremely important for having an effective and long-lasting search engine optimization (SEO) strategy. This is the first and crucial step in the process. In this phase, you determine your target audience and set your SEO goals.
The process begins by researching keywords. You also analyze your competitors' websites to see what keywords they are targeting. Additionally, you look at which websites currently rank highest in search engines for the keywords you're interested in. This competitive analysis helps you understand the market share or popularity of different keywords.
Doing this upfront research allows you to set proper, realistic SEO goals tailored to your business. It also guides the overall direction of your SEO strategy by showing you which topics, themes and keywords to focus on. Your target audience refers to the specific group of people you want to market or advertise your products/services to. Clearly defining this audience is vital, because it allows you to create content like webpages, videos, images etc. that is appropriately relevant and useful for those people specifically.
Once you understand your target audience and the industry they operate in, you can base your keyword research on exactly what that audience wants and needs, rather than just looking at the current content on your website, which may be limited or misaligned.
However, just knowing your target industry is not enough. You must also perform an in-depth analysis of your competitors, looking at their share of the keyword market and how they rank on search engines. This competitor research, combined with studying the intent behind users' searches and the demand for different topics, allows you to plan and build the proper architecture or structure for your website that matches user needs.
