Frequently asked Questions
What is Identification and How Does it Help in SEO?
Discovery & Strategy Development Phase - This is Where it All Begins!
Identifying who you want to reach and what you want to accomplish is extremely important for having an effective and long-lasting search engine optimization (SEO) strategy. This is the first and crucial step in the process. In this phase, you determine your target audience and set your SEO goals.
The process begins by researching keywords. You also analyze your competitors' websites to see what keywords they are targeting. Additionally, you look at which websites currently rank highest in search engines for the keywords you're interested in. This competitive analysis helps you understand the market share or popularity of different keywords.
Another important part of the identification phase is understanding user search intent. Wondering what that means? Let us clarify! So, basically, this means figuring out why certain people are searching for a specific keyword and what kind of information they want.
There are some users who just wanna learn something new, while there are others who are looking to buy a product or hire a service. So, when you understand user intent, you'll be able to create content and webpages that match users’ expectations in a better way. The benefit? This will improve your site's search engine rankings and will help increase engagement.
However, just knowing your target industry is not enough. You must also perform an in-depth analysis of your competitors, looking at their share of the keyword market and how they rank on search engines. This competitor research, combined with studying the intent behind users' searches and the demand for different topics, allows you to plan and build the proper structure for your website that matches user needs.
