What is Identification and how it helps in SEO?
The initial discovery and strategy development phase. This is where it all begins!
The identification is crucial for an effective and enduring search engine strategy. In this phase, we start by defining our target audience and SEO goals.
We have to perform keyword research, competitor analysis, keyword market share, and SERP analysis in order to set proper SEO goals and the right direction for our SEO strategy.
Your target audience is the set of people who you are marketing to. In this way, you will be able to generate content and tools that are as relevant and useful as possible to your target audiences. With the knowledge of your target audience and your target industry, you will be able to perform keyword research based on what the audience wants, not solely on what content the site already has, which may be limited. We cast a net, look at what your target audience wants, and do just that.
Keep in mind that having the knowledge of your target industry is not enough you have to perform an in-depth competitor analysis, keyword market share, and SERP analysis to know the keyword difficulty, user intent, demand for each topic, and build the right mind map (Site Structure or Hierarchy) for your website.