What is Off-Page SEO and how does it help?
Off-page search engine optimization is not just about links.
Off-page SEO includes those tactics that relate to activities carried out away from your own website. Without off-page SEO, you will struggle to rank for competitive search terms.
Link building is often considered to be the main off-page tactic, but this also includes tactics such as content marketing, social media, appearing on podcasts, landing reviews, building local citations, brand building, PR, local SEO (GMB and Citations), forums, influencer marketing, events, guest posting, content syndication, and many more.
Think about off-page SEO as building your site's authority, and without this, your site won't outrank those that already have higher authority. And it is usually the case that content from higher authority websites ranks higher than those with lower authority.
Links are by no means the only off-page signals that Google's algorithm uses to rank a website, despite being perhaps the most important. So off-page SEO isn’t just about getting a link to your site from just anyone; it’s about getting a link to your site from the right one.
Even having just a few links from strong, relevant sites with high levels of authority will increase your chances of ranking higher. And, you want to make sure that you’re getting the “link juice” from the backlink too.