Off-Page SEO

Churn and Burn SEO

Shahid Maqbool

By Shahid Maqbool
On Jul 7, 2023

Churn and Burn SEO

What is Churn and Burn SEO?

Churn and Burn SEO is a short-term, risky strategy that involves quickly ranking a website in search results by creating a large number of backlinks to it in a short period of time.

The name comes from the two-phase nature of this approach:

  • Churn: Promote a website by creating a large number of backlinks. This generally results in a rapid rise in search engine rankings.

  • Burn: In this stage, the website's ranking and visibility 'burn out' or collapse, because search engines like Google detect these tactics, which are against their guidelines, and heavily penalize the website. It sometimes also results in the de-indexing of a website completely. 

The main idea behind this is to maximize the traffic before being caught and penalized. It is usually used for temporary websites that are not intended to be long-term assets, such as affiliate marketing sites.

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