Technical SEO

De-Indexing

Shahid Maqbool

By Shahid Maqbool
On Apr 6, 2023

De-Indexing

What is De-Indexing?

De-indexing is the process of removing a webpage or an entire website from a search engine's index. When a webpage is de-indexed, it will no longer appear in search results for relevant queries.

This can happen for a variety of reasons, such as the webpage being removed by the website owner, the webpage containing content that violates the search engine's guidelines, or the website being penalized by the search engine for engaging in manipulative practices.

De-indexing can have a significant impact on a website's visibility and traffic, as it removes the ability for users to find the website through search engines.

How Does De-indexing Affect the Website Ranking?

De-indexing can have a significant impact on a website's ranking because it removes the website or web page from the search engine's index.

When a website or web page is de-indexed, it will no longer appear in search results, which can result in a significant drop in traffic and a decline in ranking.

Moreover, de-indexing can also impact the website's reputation and user trust. If a website or web page is de-indexed due to violations of search engine guidelines, users may view the website as untrustworthy or unethical.

Therefore, it's important for website owners to focus on following ethical SEO practices, maintaining compliance with search engine guidelines, and regularly monitoring their website's performance to avoid potential penalties or de-indexing. 

Overall, de-indexing underscores the importance of search engine optimization and the need for website owners to be diligent in maintaining their website's compliance with search engine guidelines.

10 Ways to Get Deindexed by Google

Here are 10 ways that can get a website deindexed by Google:

  1. Using manipulative SEO tactics: Using manipulative tactics such as keyword stuffing, cloaking, hidden text, and link schemes can lead to a penalty or deindexing.

  2. Publishing duplicate content: Publishing duplicate content on multiple pages or websites can result in a penalty or deindexing.

  3. Participating in link schemes: Participating in link schemes such as buying links or participating in private blog networks can lead to a penalty or deindexing.

  4. Hacking and malware: Websites that are hacked or infected with malware can be deindexed to protect users from potential harm.

  5. Cloaking: Serving different content to users and search engine crawlers is considered cloaking and can result in a penalty or deindexing.

  6. Publishing adult or illegal content: Publishing adult or illegal content can lead to deindexing as it violates search engine guidelines.

  7. Spamming: Sending spam emails or engaging in other spamming activities can result in a penalty or deindexing.

  8. Violating intellectual property laws: Violating intellectual property laws such as copyright infringement can lead to a penalty or deindexing.

  9. Using doorway pages: Using doorway pages to rank for specific keywords or phrases can result in a penalty or deindexing.

  10.  Negative SEO: Not monitoring negative SEO on your website can put your website at risk. Negative SEO practices, such as building spammy links by your competitors on your website to lower your website's search ranking, should be kept under close watch. This can protect you from receiving penalties or being deindexed.

It's important to avoid these practices and follow ethical SEO practices to prevent being deindexed by Google.

How To Prevent Being Deindexed by Google?

To prevent being deindexed by Google search, here are some best practices to follow:

Follow Google's webmaster guidelines

Google has a set of guidelines that website owners should follow to ensure their website is compliant with search engine guidelines. Following these guidelines can help prevent penalties and deindexing.

Avoid using manipulative tactics

Manipulative tactics such as keyword stuffing, cloaking, and link schemes can result in a penalty or deindexing. Website owners should focus on providing high-quality content and engaging in ethical SEO practices.

Monitor your website's performance

Regularly monitor your website's performance in search results using Google Search Console or other tools. This can help identify any potential issues such as crawl errors or manual actions that may lead to penalties or deindexing.

Maintain a healthy website

Ensure that your website is secure, free of malware and technical issues, and has a good user experience. A healthy website is more likely to rank well in search results and avoid deindexing.

Use the disavow tool if necessary

If your website has received a manual action for unnatural links, use Google's disavow tool to remove those links and improve your website's compliance with search engine guidelines.

By following these best practices, website owners can reduce the risk of being deindexed by Google searches and ensure that their website remains visible and accessible to users.

How Do You Check If a Page is Deindexed?

To check if a web page is deindexed, you can use a search engine and search for the specific URL of the page in question. If the page is not appearing in the search results, it has likely been deindexed by the search engine.

You can also check using ‘site:URL of the page or domain’ in search results.

How to check a de-indexed page

Another way to check if a page is deindexed is to use a tool like Google Search Console. In Google Search Console, website owners can check the index status of individual web pages and the entire website.

If a page is deindexed, it will be listed as "Removed" in the index status report.

It's important to note that search engines may take some time to remove a page from their index after it has been deindexed.

Therefore, if a page was recently deindexed, it may still appear in search results for a short period before being fully removed from the search engine's index.

How to Recover From De-indexing?

Recovering from de-indexing can be a challenging and time-consuming process, but it's possible with the following steps:

  1. Identify the reason for de-indexing: The first step is to identify the reason for de-indexing. This can be done by reviewing Google Search Console and analyzing any potential violations of search engine guidelines.

  2. Fix the issues: Once the reason for de-indexing is identified, website owners should take corrective action to fix the issues. This may involve removing or updating content, fixing technical issues, or disavowing harmful backlinks.

  3. Recrawl: If the issues identified with your website are related to its crawlability and indexability, you can request a recrawl of your website after fixing the issues.

  4. Submit a reconsideration request: After fixing the compliance issues related to any bad practices which were done previously, website owners can submit a reconsideration request to Google. This request should include a detailed explanation of the steps taken to fix the issues and a commitment to maintaining compliance with search engine guidelines in the future.

  5. Wait for the response: After submitting a reconsideration request, website owners should wait for Google's response. This may take several weeks or even months. If Google approves the request, the website will be re-indexed and can regain its ranking in search results. 

  6. Improve website compliance: After recovering from de-indexing, website owners should focus on improving their website's compliance with search engine guidelines to prevent future penalties or de-indexing.

It's important to note that recovering from de-indexing can be a long and difficult process, and it's best to focus on following ethical SEO practices and maintaining compliance with search engine guidelines to avoid potential penalties or de-indexing in the first place.

How Can I Avoid Google From Indexing My Website?

In some situations, website owners intentionally deindex their pages. If you want to prevent Google from indexing your website, you can use a robots.txt file or add a noindex meta tag to your web pages.

Here are the steps to do this:

Create a robots.txt file

A robots.txt file is a file that tells search engine crawlers which pages to crawl and index.

To create a robots.txt file, you can use a text editor to create a file called "robots.txt" and upload it to the root directory of your website. In the file, add the following code to disallow all crawlers:

User-agent: *

Disallow: /

Add a noindex meta tag

A noindex meta tag is a piece of code that tells search engines not to index a specific web page.

To add a noindex meta tag, open the HTML code of the page you want to prevent from being indexed and add the following code between the head tags:

<meta name="robots" content="noindex">

Use password protection or IP blocking

Another way to prevent Google from indexing your website is to use password protection or IP blocking to restrict access to your website.

This will prevent search engine crawlers from accessing your website and indexing its content.

It's important to note that preventing Google from indexing your website can also prevent your website from appearing in search results, which can impact your website's visibility and traffic.

Therefore, it's recommended to use these methods only if you have a valid reason for preventing search engines from indexing your website, such as during development or when launching a private beta version.

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