What Is Ethical SEO?
Ethical SEO - also known as white hat SEO - refers to the use of search engine optimization strategies or tactics that strictly follow search engine guidelines or policies.
Ethical search engine optimization practices follow search engines' guidelines. This is the opposite of "black hat SEO," which means using misleading or dishonest tricks to fool search engines and get a higher position in search results.
To learn more about ethical SEO, we recommend our detailed blog post on white-hat SEO.
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