Black Hat SEO

Shahid Maqbool

By Shahid Maqbool
On Apr 6, 2023

Black Hat SEO

What is Black Hat SEO?

Black Hat SEO refers to the use of unethical practices to improve a website's search engine ranking.

These techniques violate search engine guidelines. These are intended to manipulate search engine algorithms for short-term gains, regardless of the long-term consequences.

Some examples of Black Hat SEO include keyword stuffing, hidden text or links, cloaking, link farms, and other manipulative practices that deceive search engines and users.

Using tricky methods to get a website ranked higher in search engines may work a little at first. But these tricks often get found out. Then the website gets pushed way down in the results or completely removed.

The risks of using these shady ranking tricks are too big. It's better not to try them at all and to focus on ethical and sustainable SEO practices.

The Risks of Black Hat SEO

Black hat SEO tactics can lead to short-term gains, but they can also have serious consequences in the long run. Here are some of the risks associated with black hat SEO:

Penalties from search engines

Search engines like Google have strict guidelines that website owners must follow in order to maintain a good search engine ranking.

If a website is found to be using black hat tactics, it can be penalized or even banned from search results altogether. This can have a devastating impact on a website's traffic and revenue.

Damage to brand reputation

Black hat tactics can damage a website's reputation and credibility. If users perceive a website to be using unethical tactics to improve its search engine ranking, they are likely to lose trust in the website and its brand.

Decreased user experience

Many black hat tactics involve manipulating search engine results to drive traffic to a website. However, these tactics often result in a poor user experience.

For example, keyword stuffing can make content difficult to read and less informative for users.

Legal issues

Some black hat tactics, such as content scraping and copyright infringement, can lead to legal issues.

Using these illegal tricks can get website owners into trouble with the law. They might have to pay money through lawsuits and fines.

Reversing the damage can be difficult

Once a website has been penalized or banned by a search engine, it can be difficult to recover. Removing black hat tactics and rebuilding trust with search engines and users can take time and effort.

Website owners are better off focusing on ethical and sustainable SEO strategies that prioritize the user experience and follow search engine guidelines.

Top 10 black hat SEO practices

Here are the top 10 black hat SEO practices that must be avoided:

Keyword stuffing

Keyword stuffing is the practice of adding excessive amounts of keywords to a page or website, often in unnatural ways, in an attempt to manipulate search engine rankings.

This can include repeating the same keyword multiple times, hiding keywords in the background, or using invisible text.

This tactic can result in a penalty from search engines, which can negatively impact your website's ranking.

According to Google spam policies:

Keyword stuffing black hat SEO


Cloaking is the practice of showing different content to search engines than what is actually displayed to users.

This is typically done by detecting the IP address of the search engine and displaying optimized content to it. Cloaking is a deceptive tactic and can result in a penalty from search engines.

Link schemes

Link schemes involve buying or exchanging links in an attempt to manipulate search engine rankings. This includes tactics such as link farms, link wheels, and private blog networks (PBNs).

These tactics can result in a penalty from Google and other search engines, as they are seen as attempts to manipulate search rankings.

Hidden text and links

Hidden text and links involve hiding text and links on a webpage, either by making them the same colour as the background or by placing them off-screen. This is a deceptive tactic and can result in a penalty from search engines.

Google states:

Hidden text and links black hat SEO

Duplicate content

Duplicate content involves copying content from other websites and publishing it on your own site. This is a deceptive tactic and can result in a penalty from search engines.

Spam comments

Spam comments involve leaving comments with links to your site on other websites. This is a deceptive tactic and can result in a penalty from search engines.

Doorway pages

Doorway pages involve creating pages specifically designed to rank highly for a particular keyword.

These pages are then redirected to a different page. This is a deceptive tactic as it redirects the users to a different page than the one to which they intended to go.

Content automation

Some people use special software that can automatically create website content. However, this software-generated content is usually low quality and not very helpful to website visitors.

Poor, useless content can end up making your website rank lower in Google or other search engines.

Buying expired domains

Some people buy domains that previously had high domain authority. They redirect those old domains to link to their own new website.

The goal is to make their site seem legitimate faster. But search engines like Google can see this trick. They know it is sneaky and dishonest. If caught, your site can be removed or ranked much lower as punishment.

Negative SEO

Negative SEO means using sneaky tricks to try to hurt a competitor's website search ranking.

Examples are making bad-quality links to their site, copying their content without permission, or misusing anchor text that doesn't match their pages.

The goal is to make the other website look bad so it drops lower in results.

If search engines catch these mean attempts, they may severely punish the website doing it. The tricks can backfire and undermine the attacker's own site ranking instead.

How To Report Black Hat SEO?

It's important to report websites that cheat to obtain higher search rankings. Here is how you can report those shady websites:

  1. Locate the website that uses deceitful tricks or techniques. You may come across it yourself or already know which site it is.

  2. Document and describe what cheats they're using - hidden content, copied information, manipulated links, and so on.

  3. You can report it to the search engines directly. Each search engine has its own process for reporting black hat SEO. For example, Google has a webspam report form where you can report spammy websites, paid links, and other black hat techniques.

Report black hat SEO
  1. You can also directly report to the website owner or webmaster. You can find the website owner's contact information using WHOIS lookup tools or by checking the website's contact page.

  2. If you believe a website is doing anything illegal - like hacking, stealing information, or fraud - you should report it to law enforcement agencies.

Reporting black hat SEO techniques is important. It makes sure that search results are truthful and equal for everyone.


Black Hat SEO refers to unethical techniques used to manipulate search engine algorithms for short-term gains, violating search engine guidelines.

These tactics may result in penalties, damage to brand reputation, decreased user experience, legal issues, and difficulty in reversing the damage.

It is better to focus on ethical and sustainable SEO strategies to get long-term benefits and get a desirable ranking in SERPs.

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