On-Page SEO

Scraped Content

Shahid Maqbool

By Shahid Maqbool
On May 1, 2023

Scraped Content

What is scraped content?

Scraped content refers to data or information that has been automatically extracted or copied from websites using software tools known as web scrapers or web crawlers.

Scraped content can include text, images, videos, links, and other types of data.

The extracted content is then used for various purposes, such as creating duplicate websites, aggregating content for a different website, or selling the data to third parties.

How do scrapers work?

Web scrapers typically work by sending automated requests to a website, parsing the HTML code of the webpage, and extracting the relevant data based on certain criteria, such as keywords or HTML tags.

While web scraping can be a useful tool for data collection and analysis, it can also be controversial, especially if it involves scraping data from websites without permission or in violation of their terms of service.

The process typically starts with the bot visiting a website and requesting the HTML code for a specific web page.

The scraped content can be repurposed or republished without the permission of the original content owner, which raises ethical and legal concerns.

While content scraping can be done manually, it is typically automated using software tools designed for this purpose.

These tools can be customized to target specific websites, data types, or content categories, making the process faster and more efficient.

Type of content that is scraped

Here are some common types of content that are often scraped:

  1. Text content such as articles, blog posts, product descriptions, and user-generated content like reviews and comments.

  2. Images and videos, including embedded videos from third-party sites like YouTube or Vimeo.

  3. Product and pricing information, including product names, descriptions, prices, and availability.

  4. Contact information such as email addresses, phone numbers, and physical addresses.

  5. Social media content, including posts, comments, and user data.

  6. News articles and press releases from media outlets.

  7. Research data and scientific articles from academic journals.

  8. Job listings and career information from recruitment sites.

  9. Real estate listings from property websites.

  10. Financial data such as stock quotes, exchange rates, and economic indicators.

Why do people scrape content?

There are several reasons why people scrape content from websites. One of the primary reasons is to gather data for research purposes, such as collecting data on customer reviews, social media sentiment analysis, or stock prices.

Another reason is to aggregate content from multiple sources to create a new website or platform that provides value to users.

For example, a travel website may scrape information from multiple airline and hotel websites to provide a comprehensive guide for users.

Unfortunately, some people scrape content to create duplicates of popular websites, often with the goal of generating ad revenue or driving traffic to their own sites.

There are also individuals who scrape content for malicious purposes, such as stealing personal information, committing fraud, or spreading false information. 

Regardless of the reason, content scraping without permission is considered unethical and illegal and can have serious consequences for website owners and the individuals whose content is being scraped.

Note: One important thing to remember is that you should not confuse it with content syndication. Content syndication is a completely legitimate and legal practice. For making it understandable, let's know the difference between both.

Difference between content scraping and syndication

Content scraping and syndication are two different practices, although they are often confused with each other. Here's a brief comparison of content scraping and syndication:


Content scraping refers to the practice of extracting content from a website without permission and using it for other purposes, while content syndication refers to the practice of republishing content on other websites with the permission of the original content owner.


Content scraping is usually done for malicious purposes, such as creating duplicate websites, stealing data, or committing fraud, while syndication is done with the intent of sharing valuable content with a wider audience.


Content scraping is done without the consent of the content owner, while syndication requires the explicit permission of the owner, often in the form of a licensing agreement.


Content scraping often results in lower-quality content, as the scraped content may be incomplete, outdated, or inaccurate.

Syndicated content, on the other hand, is usually of higher quality, as the content owner has control over how it is presented and can ensure that it is up-to-date and accurate.

Why is it bad for seo?

Content scraping can have negative impacts on SEO because it can lead to duplicate content, which can harm a website's search engine rankings.

When search engines crawl through websites, they use algorithms to identify duplicate content.

If a website's content is found to be duplicated on other sites, the search engine may not know which version to prioritize in search results, which can result in a lower ranking for the other versions of the content.

Furthermore, content scraping can damage a website's credibility and reputation, as it may appear to users that the scraped content is original when in fact it is not.

This can lead to a loss of trust and a decrease in user engagement, as users may view the website as unreliable or untrustworthy.

Here is what Google says about Scraped content in its Spam Policies:

Spam policies scraped content

Why is content scraping Controversial?

Content scraping was controversial because it raised several ethical and legal concerns.

First, it was a form of intellectual property theft, as it involved the unauthorized use of someone else's content.

Nonetheless, it is not like that now because a ruling by the 9th Circuit Court of Appeals did not bar the scraping of public websites.

It means that as long as the content is not used for malicious purposes or from public websites, it is fine and legal.

On the other hand, it is still controversial because it can harm the website owner's reputation, as the scraped content may be used for malicious purposes, such as spreading false information or engaging in illegal activities.

How to know whether your website is being scraped or not?

Here are some ways to determine if your content has been scraped:

Use a plagiarism checker

There are several free and paid plagiarism checkers available online that can help you identify instances of duplicate content.

Simply copy and paste a section of your content into the checker and it will search for matches across the web.

Some of the best tools are:

  • Copyscape

  • Grammarly plagiarism checker

  • Quetext

Monitor your website traffic

If you notice a sudden decrease in website traffic, it may be a sign that your content has been scraped and is appearing on other sites.

Use website analytics tools such as Google Analytics to monitor your traffic and identify any unusual patterns.

Set up Google Alerts

Google Alerts is a free tool that allows you to monitor the web for specific keywords or phrases.

Set up alerts for your website name, brand, or specific content to receive notifications when your content appears on other sites.

Use a web scraping detection tool

There are several paid tools available that can detect instances of content scraping and notify you when it occurs.

These tools typically use advanced algorithms to search the web for instances of your content and can provide detailed reports on where and how it is being used.

Some of the best tools are:

  • Distil Networks

  • Imperva

  • Akamai Bot Manager

Check for backlinks

While backlinks themselves cannot be used to determine whether a website is being scraped, they can be used to detect patterns that suggest scraping is taking place.

For example, if a website suddenly receives a large number of backlinks from unrelated or low-quality websites, this may be an indication that someone is scraping its content and reposting it elsewhere.

Additionally, if a website's backlinks are coming from a large number of identical or near-identical websites, this may also suggest scraping.

Search for your content

Use a search engine to look for exact phrases or sentences from your content.

If the same content appears on another website, it's likely that someone is scraping your content.

How to Prevent Content Scraping?

There are several methods that website owners can use to prevent content scraping. These include:


CAPTCHA is a commonly used method to prevent bots from accessing a website.

It presents a challenge to the user, usually in the form of distorted text or an image that the user must correctly identify to proceed.

This challenge is difficult for bots to solve, as it requires human-like perception and cognitive abilities.

To use CAPTCHA to prevent scraping, website owners can implement CAPTCHA challenges at various points throughout their websites.

For example, they may require users to solve a CAPTCHA before they can access certain pages, submit forms, or perform other actions.

IP Blocking

IP blocking is a method of preventing access to a website by identifying and blocking the IP addresses used by bots.

By monitoring website traffic, it is possible to identify IP addresses that are associated with bots and block them from accessing the website.

This method is particularly effective against bots that repeatedly attempt to access a website from a specific IP address.

Rate Limiting

Rate limiting is a method of limiting the number of requests that a bot or crawler can make to a website within a specific timeframe.

By imposing limits on the number of requests that can be made, rate limiting prevents bots from overwhelming a website's resources and slowing down its performance.

Bot Detection Tools

There are a variety of software tools available to help detect and prevent bots from accessing a website.

These tools use various methods, such as browser fingerprinting and machine learning algorithms, to identify bot traffic and block it from accessing the website.

Some of the best tools are:

  • SolarWinds Security Event Manager

  • ManageEngine NetFlow Analyzer

  • Cloudflare Bot Manager

  • Radware Bot Manager

Website Monitoring

Regularly monitoring website traffic and analyzing patterns can help identify bot traffic and determine if any additional measures are needed to prevent bots from accessing the website.

Catching bots with a honeypot

A honeypot is a fake area of a website that is designed to attract bots. It appears to be a legitimate part of the website but is hidden from regular users.

When a bot accesses the honeypot, it can be identified as a bot and its IP address can be logged.

This IP address can then be added to a blacklist to prevent the bot from accessing the website in the future.

Blocking bots with JavaScript code

JavaScript can be used to detect bots and prevent them from accessing a website.

For example, JavaScript can be used to detect whether a browser supports certain features that bots typically do not use, such as mouse movements or touch events.

If the browser does not support these features, the website can assume that it is being accessed by a bot and prevent access.

JavaScript can also be used to create a challenge that bots are unable to complete, such as a series of mouse movements or clicks, to further verify that the traffic is not generated by a bot.

Copyright notice

Adding a copyright notice to the website informs visitors that the content is protected by copyright law.

DMCA (Digital Millennium Copyright Act)

Using legal measures such as sending cease-and-desist letters or filing a DMCA takedown notice to force the scraper to remove the content.

That’s what John Mueller tweeted a reply about:

John Mueller tweet on DMCA

API (Application Programming Interface)

Offering an API to allow controlled access to the content and track its usage.

To use an API to control scraping, website owners can provide access to their data through a set of defined endpoints that require authentication and other security measures.

By requiring users to authenticate with an API key or other credentials, website owners can restrict access to their data to only authorized users.


Content scraping is a controversial practice that can have serious implications for website owners. It is important to take steps to prevent content scraping and protect your intellectual property.

By implementing technical measures, using web scraping detection tools, adding a copyright notice, and using legal measures, website owners can deter content scrapers and protect their content.

Ultimately, preventing content scraping is essential to maintain the integrity and reputation of websites and their content.

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