Off-Page SEO

Negative SEO

Shahid Maqbool

By Shahid Maqbool
On Jun 21, 2023

Negative SEO

What is Negative SEO?

Negative SEO refers to the practice of using unethical, malicious, and disapproved practices to ruin the reputation of a competitor's website.

Here the main purpose is not to get higher rankings for their own websites by using manipulative tactics but to degrade the reputation of a competitor’s website by using spammy practices. 

In the past, negative SEO was much easy and more common, however, it has become more complicated with the sophistication and advancements of search engines.

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