What is Negative SEO?
Negative SEO refers to the practice of using unethical, malicious, and disapproved practices to ruin the reputation of a competitor's website.
Here the main purpose is not to get higher rankings for their own websites by using manipulative tactics but to degrade the reputation of a competitor’s website by using spammy practices.
In the past, negative SEO was much easy and more common, however, it has become more complicated with the sophistication and advancements of search engines.