On-Page SEO

10X Content

Shahid Maqbool

By Shahid Maqbool
On Jun 9, 2023

10X Content

What is 10X Content?

"10x content" is a term commonly used in content marketing to refer to exceptionally high-quality content that delivers a value that is 10 times greater than other content available on the same topic.

The concept behind 10x content is that it should be significantly better than anything else available on the internet.

This means that it should be informative, well-researched, visually appealing, and engaging, and it should provide a unique perspective or new insights into a topic.

Creating 10x content can be a key strategy for building brand authority, increasing website traffic, and improving search engine rankings.

By providing truly valuable content, businesses can attract and retain a loyal audience that sees them as a trusted source of information in their industry.

Origin of 10X content idea

The concept of 10x content was popularized by Rand Fishkin - the founder of Moz. In a blog post published in 2015, Fishkin argued that creating high-quality, exceptional content was becoming increasingly important for online success.

He suggested that in order to stand out in an increasingly crowded online landscape, businesses and marketers needed to create content that was 10 times better than anything else on the same topic.

This meant going above and beyond in terms of research, quality, and usefulness, and providing unique insights that couldn't be found elsewhere.

The idea quickly gained traction in the content marketing community, and today, creating 10x content is seen as a key strategy for building brand authority, increasing website traffic, and improving search engine rankings.

Why 10X content is important?

Creating 10x content is important because it can help businesses and marketers stand out in a crowded online landscape, build brand authority, and drive traffic to their websites.

Here are a few reasons why 10x content matters:


With so much content available online, it can be difficult to stand out from the crowd. By creating 10x content that is truly exceptional, businesses and marketers can differentiate themselves from their competitors and establish themselves as thought leaders in their industry.

Increased engagement

High-quality content that provides value to the reader is more likely to be shared and engaged with by a wider audience.

By creating 10x content, businesses can increase their chances of attracting and retaining a loyal audience.

Better SEO

Search engines like Google prioritize high-quality, informative content in their rankings. By creating 10x content that provides unique insights and answers questions that people are searching for, businesses can improve their search engine rankings and drive more organic traffic to their websites.

What has made 10x content crucial to SEO in recent times?

Several factors have made 10x content crucial to SEO in recent times:

Increasing user experience

Search engines like Google are increasingly focused on delivering the best possible user experience to their users.

This means that they are prioritizing content that is high-quality, relevant, and engaging.

Lessening link importance

In the past, SEO relied heavily on link building, which involved getting other websites to link back to your content.

However, search engines have become more sophisticated in their algorithms, and they now place less emphasis on links and more emphasis on the quality of the content itself.

The rising importance of content marketing

Content marketing has become a popular strategy for businesses to attract and engage their target audiences.

This has led to a proliferation of content across the web, which has increased competition for attention and made it harder to stand out.

Users want to have more

With so much content available online, users have become more discerning in their expectations.

They expect content that is informative, entertaining, and engaging, and they are quick to abandon content that doesn't meet these standards.

Ways to create 10X content

Become aware of what’s going around

Keeping up with the latest news and trends in your field is essential to creating high-quality, relevant content.

This means regularly reading news articles, watching videos, and engaging with other content creators in your niche.

Define your audience 

Identify your target audience and understand their needs, interests, and pain points. Use this information to create content that is relevant and useful to them.

Research your topic

Conduct thorough research on your topic and gather information from credible sources. This will help you provide accurate and comprehensive information to your audience.

Conduct keyword research

This can be achieved by conducting keyword research using paid tools like longtail pro, semrush, ahrefs or using free sites like Quora or Reddit to find out what your target audience is searching for.

By providing answers to their questions, you can create valuable content that meets their needs and establishes your credibility as an expert. 

Use keywords properly

After identifying the keywords and phrases that your target audience is searching for, incorporate them naturally into your content.

However, avoid keyword stuffing, which can harm your rankings and make your content appear spammy.

Develop a unique angle

Identify a unique angle for your content that sets it apart from other works on the same topic. This can be achieved by offering a fresh perspective, unique insights, or original research.

Answer the question

Your content should provide a clear and concise answer to the question or problem that your audience is trying to solve.

Avoid fluff and filler content and focus on providing practical, actionable advice that your readers can use. 

Use engaging formats

Use engaging formats to present your content, such as interactive tools, infographics, videos, or podcasts.

This will help you capture your audience's attention and create a memorable experience.

Boost your user experience

The user experience is a critical component of 10x content. Your content should be easy to navigate, visually appealing, and accessible on all devices.

Use a mobile-friendly design, clear headings and subheadings, and a readable font to enhance the user experience and encourage visitors to stay on your site.

Provide value

Provide value to your audience by offering practical solutions, helpful tips, or actionable advice. This will establish you as a thought leader in your industry and help build trust with your audience.

Optimize for SEO

Optimize your content for search engines by not only using relevant keywords but also by optimizing your meta tags, and using internal and external links.

This will help your content rank higher in search results and attract more traffic.

Source high-quality information

To create 10x content, it's important to source high-quality information from credible sources. This includes using data from reputable studies, quoting experts in your field, and citing reliable sources to back up your claims. 

Make the best use of long-form

Long-form content can be a great way to provide in-depth analysis and comprehensive coverage of complex topics.

This type of content is often more shareable and can attract backlinks from other websites.

Provide statistical analysis

Being able to analyze and interpret data is an important skill for creating data-driven content. This means learning how to use tools like Excel or Google Sheets and understanding how to create charts and graphs that effectively communicate your message.

Don’t try to make it viral

Creating content with the sole aim of going viral often results in a lack of quality and substance, which can damage your brand's reputation and credibility.

Instead of focusing on making your content go viral, it's important to create content that provides value and meets the needs of your audience.

While it's important to create shareable content, the focus should be on creating content that is inherently shareable.

This means creating content that is informative, entertaining, or inspiring, and that resonates with your audience on a deeper level.

Be patient and keep going

Creating 10x content requires a lot of effort and time, but it's worth it. Don't be discouraged if your first few attempts don't meet the mark.

Keep refining your content based on feedback and analytics, and continue to improve and iterate over time.

In order to create 10x content in news SEO, news publishers should also focus on the following:

  1. Tell a compelling story with a clear beginning, middle, and end to keep the reader engaged.

  2. Provide a clear answer or solution to a problem for the reader to gain value from the content.

  3. Create memorable and shareable content by incorporating multimedia elements.

The best examples of 10X content can be from news websites:

  • The New York Times "The 1619 Project" - This is a series of articles, essays, and other multimedia content that explores the history and legacy of slavery in America. The project is highly comprehensive, well-researched, and emotionally resonant, with a clear takeaway for readers.

  • The Washington Post's "The Afghanistan Papers" - This is a series of articles that were published in 2019 based on confidential interviews with U.S. officials and military officers involved in the war in Afghanistan. The articles provided a deep dive into the failures of the war effort and were highly informative and engaging.


Creating 10x content is a crucial component of modern SEO. As user experience gains prominence and the significance of link building diminishes, search engines are increasingly prioritizing the quality of content. 

To succeed in this environment, content creators must focus on creating content that is exceptional in terms of relevance, engagement, and quality.

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