Off-Page SEO

Keyword Gap

Shahid Maqbool

By Shahid Maqbool
On Jul 6, 2023

Keyword Gap

What is Keyword Gap?

Keyword Gap - aka Keyword Opportunity or Competitive Keyword Analysis - is a process used in SEO to identify keywords that your competitors are using but not you.

This is a strategy used to uncover potential areas where your website could be optimised to increase its rankings or to identify new topics that could be covered in your content.

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