On-Page SEO

Rich Snippet

Shahid Maqbool

By Shahid Maqbool
On Jun 8, 2023

Rich Snippet

What is a Rich Snippet?

A rich snippet is a type of search result that provides additional information about a web page beyond the standard title, URL, and description.

Rich snippets can include information such as ratings, reviews, images, and pricing information. 

They are designed to give users a better idea of what they can expect from a page before clicking on the link.

Rich snippets can also help improve the visibility and click-through rate of a website in search results. They are often created using structured data markup that is added to the HTML code of a web page.

For example, a typical search result will look like this:

Example of a typical search results

While a rich snippet will look like this:

Rich snippet in search results

Why are Rich Snippets Important to SEO?

Rich snippets are an important aspect of SEO, as they can have a significant impact on a website's visibility and click-through rates in search results.

Here are some reasons why rich snippets are so important for SEO:

Stand Out in Search Results

Rich snippets allow your website to stand out from other search results by providing more detailed and eye-catching information about your content. This can help improve your click-through rate and increase traffic to your website.

Improved User Experience

Rich snippets provide users with more information about a website's content before they even click on the link, which can help them find the information they need more quickly and easily.

This can improve the user experience and increase the likelihood that they will return to your site in the future.

Increased Credibility

Rich snippets, such as star ratings and reviews, can increase the credibility of your website and its content.

This can help establish your website as a trusted source of information in your industry or niche.

Higher Search Rankings

By providing more detailed and relevant information about your content through structured data and rich snippets, you may be able to improve your search rankings and increase your visibility in search results. This can help you attract more organic traffic to your website over time.

Keep Up with Changing User Behaviors

As more and more users rely on search engines to find the information they need, it's important for websites to keep up with changing user behaviours and provide the most relevant and helpful information possible.

Rich snippets can help you do just that, by providing users with the information they need more quickly and easily.

How do Rich Snippets Work?

Rich snippets work by utilizing structured data markup that is added to the HTML code of a web page.

This structured data provides additional information about the content on the page, such as product details, ratings, reviews, and pricing information.

Search engines, such as Google, use this structured data to display rich snippets in search results.

When a user enters a search query, the search engine crawls the web and looks for pages that match the query.

If the search engine finds a page that includes structured data markup for rich snippets, it can use this data to display additional information in the search results.

To create rich snippets, website owners can use schema markup, a specific format of tags that can be added to HTML code.

These tags define the content on the page and provide additional context to search engines. By adding structured data markup to a web page, website owners can increase the likelihood of their pages being displayed as rich snippets in search results, which can lead to higher click-through rates and more traffic to their website.

You can also use our structured data markup tools, which will help you with over 33 different types of schema markups.

Types of Rich Snippets

There are many types of rich snippets that can be displayed in search engine results, depending on the content and purpose of the web page. Here are some common types of rich snippets:


Displays information about a specific product, such as an image, description, pricing, availability, and reviews.

Product type of rich snippet


Displays information about a recipe, including an image, ingredients, cooking time, and nutritional information.

Recipe type of rich snippet


Displays information about an event, such as the date, time, location, and ticket availability.

Event type of rich snippet


Displays a summary of user reviews and ratings for a product, service, or business.

Review type of rich snippet


Displays information about a video, including the title, description, and duration.

Video type of rich snippet


Displays information about a news article or blog post, including the title, author, date, and featured image.

Article type of rich snippet

Local business

Displays information about a local business, such as the name, address, phone number, and customer reviews.

Local business type of rich snippet


Displays frequently asked questions and their answers on a specific topic or product.

FAQ type of rich snippet

The Difference Between “Rich Results”, “Featured Snippets”, and “Rich Snippets”

Rich snippets and rich results are terms that are often used to mean the same thing, as confirmed by Google.

They refer to a specific type of feature on a Search Engine Results Page that improves traditional organic listings by displaying extra visual or interactive information.

Rich result defined by Google

Rich results or rich snippets come under the category of SERP feature - any type of result or feature that appears on a search engine results page aside from the usual organic listings.

The featured snippet, on the other hand,  is a search result feature that appears at the top of the Google search results page, above the organic search results.

It is also commonly known as "position zero" or "ranking #0. These snippets aim to enhance the search experience by presenting the most relevant information in a concise and easily digestible format.

How to Get Rich Snippets?

Decide what type of rich snippets you want to create

Consider what type of content you have on your website and which types of rich snippets would be most relevant and helpful for your users.

For example, if you have a blog with “how-to” guides, you may want to implement “how-to” rich snippets.

Implement structured data

Use a markup language such as JSON-LD, Microdata, or RDFa to add structured data to your web pages.

This will provide search engines with more information about your content and increase your chances of being featured in a rich snippet.

Structured data is a way of organizing and labelling content on a web page using a specific vocabulary or schema, which helps search engines understand the content and context of the page more effectively.

Structured data is typically implemented using markup languages like JSON-LD, Microdata, or RDFa.

  • JSON-LD is a popular choice for implementing structured data, as it provides a way to include structured data directly in the HTML code of a web page. JSON-LD uses a JavaScript object notation (JSON) format to provide structured data in a human-readable way that is easily parsed by both search engines and web developers.

  • Microdata is another popular markup language for structured data, and it uses HTML tags to define specific types of data on a web page. Microdata defines a specific vocabulary for describing things like articles, events, products, and reviews.

  • RDFa is a markup language that uses HTML tags to provide structured data in a similar way to Microdata. RDFa, however, uses the Resource Description Framework (RDF) as a vocabulary for describing data on a web page.

When implementing structured data, it's important to choose the most appropriate schema for your content.

Validate the markup

Use a structured data testing tool, such as Google's structured data testing tool or Rich Results Test, to check that your markup is valid and free of errors.

This will ensure that search engines can properly read and understand your structured data.

Check marked-up pages for performance and errors

Keep an eye on your website's search performance and look for any errors or issues with your marked-up pages.

This can include monitoring your website's traffic, click-through rates, and search engine rankings. You can also use tools like Google Search Console to track the performance of your rich snippets and identify any errors or issues.

To monitor marked-up pages in Google Search Console, follow these steps:

  1. Log in to your Google Search Console account and navigate to the "Search Appearance" section.

  2. Click on "Rich Results" to view a report of all the pages on your website that are eligible for rich results in Google search.

  3. If you see any errors or issues with your rich results, click on the specific page to view a detailed report of the errors and suggestions for how to fix them.

  4. Use the "Preview" feature to see how your rich result will appear in Google search results and ensure that it is displaying the correct information.

  5. Once you've fixed any errors, you can use the "Validate Fix" feature to request that Google re-crawl the page and update its search results.

Now when everything is done, one should not assume that Google will feature their results in rich snippets.

It is because Google clarifies this that there is no guarantee that Google will feature your pages in rich snippets, as it depends on various factors such as the quality and relevance of your content, among others.


In short, rich snippets are a type of search result that provides users with more detailed information about a web page directly on the search results page.

They can include a variety of information, such as ratings, reviews, and images, and are designed to help users find the information they need more quickly and easily.

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