Technical SEO


Shahid Maqbool

By Shahid Maqbool
On Jul 3, 2023


What Is JSON-LD?

JSON-LD stands for JavaScript Object Notation for Linked Data. It is a way to structure data that makes it easy for computers to understand and use.

It uses simple JSON formatting to represent things like people, places, events, recipes etc. and describe how they are connected or "linked". This linking of data is key.

For SEO, JSON-LD often uses common vocabularies like This helps Google and other search engines better understand the content on web pages. When the structured data matches up with a search, it can result in richer search listings.

So in basic terms, JSON-LD provides a simple structure to tag content with semantic meaning.

This allows search engines to directly access contextual information about the content. And that results in better search results for users.

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