Spamdexing

What is Spamdexing?

Spamdexing - aka search engine spam, web spam and black-hat SEO - is a collection of techniques employed to manipulate search engine indexes with the intention of altering the visibility or ranking of websites.

These practices violate the guidelines established by search engines like Google.

Spamdexing encompasses various methods. The most common include:

• Content spam

• Link spam

• Article spinning

• Doorway pages

• Cloaking

• Scraped content

• Auto-generated content

• PBNs

• Link farms

The primary goal of spamdexing is to manipulate search engine algorithms in an attempt to gain higher rankings or visibility for websites.

However, search engines actively combat spamdexing through various measures, i.e., Google's SpamBrain.

It aims to maintain the majority of search results free from spam -ensuring a better user experience.

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