What are SEO KPIs?
For SEO, a KPI (key performance indicator) KPIs is a number that shows if your website is getting more visible in search or not.
KPIs let you keep a score on how well your SEO is performing. They allow you to set goals and check if you are meeting these goals.
Common SEO KPIs
There are different KPIs you could track for SEO. Here are some of the most common ones:
Search Traffic
This counts how many visitors come from search engines like Google or Bing – these visitors make organic traffic.
If organic traffic increases, it is a good sign for your optimisation strategy that it is really working.
Keyword Rankings
Keyword ranking lets you know which keywords are driving more traffic to your website to create an efficient strategy in the future.
For instance, certain keywords perform exceptionally well and gain higher rankings, you must optimise your content for those keywords.
Bounce Rate
Bounce rate shows what percentage of visitors quickly leave your site after one page without further navigation.
It is another important KPI to track the performance of your web pages.
Conversions
Conversions mean a positive action performed by a visitor including sales, signups or other valuable actions.
If you notice more conversions it means your SEO strategy is doing the best.
Page Speed
Faster-loading websites get better search rankings and better rankings result in more traffic to your website.
Page speed should not be slow because visitors do not engage with the content that takes a lot of time to display.
Backlinks
Backlinks are links from other websites to yours and this indicator shows how credible, authoritative, and useful your website is.
More quality backlinks indicate that your website is establishing itself in its niche as an authority.
Why They Matter
Without tracking KPIs, you can't really tell if your SEO is effective or not. KPIs give you a measurable way to set targets and see if your work is successful.
Choose KPIs that fit your website's goals and watch how those numbers change over time as you do SEO work. It is because tracking KPIs keeps your SEO focused and data-driven.