On-Page SEO

Commercial Investigation Queries

Shahid Maqbool

By Shahid Maqbool
On Jun 6, 2023

Commercial Investigation Queries

What are Commercial Investigation Queries?

The words or phrases that a user types into the search bar with the intent of comparing products or services to find a desired one are called commercial investigation queries. For these types of queries, a user looks for reviews and comparisons.

These queries can have both informational and transactional intents. Simply put, a user may want to get information about a type of product/service or to reach a buying decision, but nothing can be said about which search intent he/she clearly has.

Commercial investigation queries can also have local search combined with them. 


If a user searches:

  • Best mobile companies

  • Khaadi vs Gul Ahmed

  • Samsung S20 reviews

These commercial investigation queries can be informational and/or transactional.

Likewise, if a user searches:

  • Top hotels in Dubai

  • Best educational institutes in the Dubai

These two queries can also be local searches by which the users find the location.

How to optimise for them?

Businesses can optimize for commercial investigation queries by considering the following things.

  • Businesses that aim to rank higher in search engine results for commercial investigation queries can benefit from including relevant keywords in their website content and meta tags.

  • By understanding the queries potential customers are using to search for products or services, businesses can optimize their website content and meta tags to better match those queries and increase the likelihood of appearing in search results.

  • By providing valuable information that answers customers' questions and concerns, businesses can build trust and credibility with their audience, which can ultimately lead to more sales.

  • Search engine algorithms and user behaviour can change over time, so it's important for businesses to continuously monitor their search engine rankings and make changes to their SEO strategies to adapt to those changes and remain competitive.

Ending note

Understanding the various types of commercial investigation queries and their intent is crucial for businesses to optimize their search engine presence and improve their chances of being found by potential customers.

By providing helpful and informative content that addresses these queries, businesses can increase their visibility and attract more qualified leads.

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