Frequently asked Questions
What is Off-Page SEO and how does it help?
Off-page search engine optimization is not just about links.
Off-page SEO involves tactics and activities done outside of your own website to improve your rankings in search engines. If you don't focus on good off-page SEO, it will be extremely difficult to rank well for competitive search terms and keywords. Link building is commonly considered the main off-page tactic. But off-page SEO also includes many other things like:
- Content marketing, social media promotion and engagement
- Appearing as a guest on podcasts
- Getting reviews or ratings and building citations or listings for local businesses
- Public relations and media outreach
- Participating in online communities and forums
- Partnering with influencers for promotion and attending conferences, meetups or events
- Guest posting articles and allowing your content to be syndicated on other sites
You can think of off-page SEO as building up the overall authority, trustworthiness and online presence of your website. Without establishing strong authority signals, your site likely won't be able to outrank competitor websites. While backlinks are extremely important for off-page SEO, they are not the only factor Google considers. It's not just about getting any random links to your site. It's about earning high-quality backlinks from reputable, relevant and authoritative source websites in your industry.
The key is using a variety of off-page SEO tactics to build your overall online authority and reputation from the perspective of users and search engines. This off-site authority combined with on-site optimization is what allows you to rank well.
