What is Vertical Search?
Vertical search, also called speciality or topical search, is a kind of search engine that focuses on a particular topic, industry, or type of content.
Unlike general search engines that try to search the entire web, vertical search engines narrow down to a smaller set of information.
It's kind of like going to a store that only sells one type of thing instead of a huge store that sells everything. You don't have to look through lots of different sections - you can just go right to the part you need.
Getting Exactly What You Want
By focusing on a specific area, vertical search engines can give you more relevant results within that topic. Whether you're looking for products, jobs, travel, local businesses, or any other specialized information, there's probably a vertical search made just for that.
For example, if you want to buy a new camera, a vertical search engine about electronics could give you way more details than a general one - like specs, reviews, and price comparisons.
Google, although primarily a general search engine, also incorporates vertical search tools. These special parts like Google Images, Videos, News, Maps, and Flights use Google's main search but are set up just for those topics.
So if you need pictures, you can go straight to Google Images. Planning a trip? Use Google Flights to find flight options.
Summary
With so much information online, vertical search engines offer a great way to get exactly what you want without any extras.
By focusing on one topic area, these searches can save you time and give you more relevant results. So next time you're searching for something really specific, check if there's a vertical search engine that can help you out.