Top Heavy

What is Top Heavy?

Top Heavy refers to the condition of a website where excessive advertisements or other irrelevant elements crowd the 'above the fold' area.

This situation can hinder users from quickly accessing the information they seek, resulting in a subpar user experience.

It is part of Google’s Page layout algorithm update which aims to lower the ranking of websites bombarded with too many ads above the fold.

In 2021, Google declared that it would lower the search ranking of such "top-heavy" websites to discourage this practice.

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