What is SEO Audit?
An SEO audit refers to the evaluation process of assessing the effectiveness of a website's optimization for search engines.
It involves identifying and addressing errors that may hinder the site's ranking and discovering opportunities to enhance its search performance.
The audit typically encompasses various aspects, such as:
Competitor analysis
On-page SEO
Navigation
Images
Site speed
Content analysis
Backlink profile
And many more
Essentially, it serves as a comprehensive "health check" for a website, aiming to identify and resolve site-related issues in order to improve search engine rankings.
Although there is no universal approach to conducting an SEO audit, there are certain fundamental aspects that all website owners should consider during the process.