Ranking Factor

What is the Ranking factor?

A ranking factor refers to the set of criteria that search engines use to determine the order of results that are returned for a specific search query.

Simply put, ranking factors are those pre-defined sets of rules that are required by websites to rank higher in search results.

There are plenty of ranking factors, most of which are not officially declared by search engines like Google.

However, the most common ones according to SEOs include quality content, backlinks, domain authority, and user experience.

Remember, the exact ranking factors and their weights can change over time as search engines like Google frequently update their algorithms to improve search result quality and relevance.

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