Ranking Factor

What is a Ranking factor?

A ranking factor is a set of criteria that search engines use to determine the order of results for a specific search query.

These are predefined rules that are required by websites to rank higher but are usually not disclosed by search engines.

There are plenty of ranking factors that search engines including Google use to rank various websites. These web pages are then shown to the users based on the relevancy of their queries.

The most common ranking factors according to SEOs include quality content, backlinks, and user experience.

Keep in mind that these factors and their weights change over time as search engines frequently update their algorithms to improve search results.

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