What are Organic Keywords?
Organic keywords are the specific words and phrases used in a website's content to draw in visitors from search engines naturally. This is also known as free or unpaid search traffic.
Unlike paid ads, organic keywords are not part of advertising campaigns. Instead, websites optimize their pages and text around these words that people commonly search for.
By strategically including organic keywords that match what users search for, sites can get found more easily and show up higher in organic search results. The goal is to get on the first page of results for relevant search queries.
Organic keywords help attract visitors without paid search marketing costs. They play an important role in affordable strategies to improve natural search visibility and traffic to websites.