Off-Page SEO

Search Marketing

Shahid Maqbool

By Shahid Maqbool
On Jun 26, 2023

Search Marketing

What Is Search Marketing?

Search marketing, aka search engine marketing (SEM), is a strategy in digital marketing for the promotion of websites or webpages.

It involves using paid and unpaid advertisements to be displayed on search engine results pages (SERPs).

Search marketing includes both PPC (pay-per-click) and SEO (search engine optimization) techniques to increase the visibility of a website and bring targeted traffic.

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