Off-Page SEO

Search Marketing

Shahid Maqbool

By Shahid Maqbool
On Jun 26, 2023

Search Marketing

What is Search Marketing?

Search marketing or search engine marketing (SEM) is a digital marketing strategy that involves promoting websites or their pages through unpaid and paid advertisements to appear on search engine results pages.

It encompasses both search engine advertising and search engine optimization (SEO) techniques to increase a website's visibility and drive targeted traffic.

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