Meta Search Term

What Is the Meta Search Term?

A meta-search term is an invisible keyword or phrase added to a website's code to describe what the site is about.

Website owners include these terms in hopes of improving how their site appears in search engine results. The goal is to make it more likely that their site will be found by people searching for those keywords.

However, major search engines like Google do not use meta-search terms when evaluating and ranking sites.

So just having these terms present in the code does not directly help a website's visibility in search results anymore.

The terms may still provide some extra context about the site for search engines, but they do not directly factor into search rankings.

Related Articles