What Is the Meta Search Term?
A meta search term is a hidden keyword or phrase placed within a website’s source code to define the site's main subject or content focus.
Website administrators use these terms in an attempt to influence how their pages appear in search engine listings. The intent is to improve the chances of their site being discovered by users typing those specific keywords into search engines.
Despite this intent, leading search engines such as Google do not consider meta search terms when assessing and ranking websites.
Therefore, simply adding these terms into the site’s code no longer contributes to better placement in search results.
While they might still offer minimal background information to search engines, meta search terms have no direct effect on a website’s ranking in search engine algorithms.