Meta Data

What is Meta Data?

Metadata is extra data about web pages that go in the HTML code. It gives search engines more details about the content.

Metadata is invisible on the actual webpage. But it can be seen in the page's source code.

Common metadata includes:

• meta title

• meta description

• meta keywords

• meta robots tag

Proper metadata helps search engines better understand web pages. This can improve a site's SEO and visibility. However, some metadata like keywords may not actually impact rankings.

The goal of metadata is to enhance details about web pages for search engines. When done well, it can help pages show up higher for relevant searches.

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