Key Takeaways
Google's Search Generative Experience is adding playable videos to the AI-made answers for a better understanding.
People who make content can get more users to see their videos and visit their websites because of the playable videos and faster loading times.
Google is making changes to its Search Generative Experience to make the AI-made answers better.
In a recent announcement, Google said that the AI-made answers will now have playable videos alongside the existing images.
Adding videos is meant to help users understand certain topics in a better way.
Google showed an example of this change when it shared a picture of a question on removing stains from marble.
The screenshot showed a video playing right inside the AI-made answer.
Moreover, Google also said that it is adding links within the AI-made answers. These links will let users go to websites that have more information about what is in the answers.
To make the links seem trustworthy, Google has included the publishing dates, enabling users to assess the recency of the information.
Google wants to keep making the AI-made answers load faster.
After making them load much faster in early June, Google plans to try out simpler and better ways for users to find websites that match the overview given in the AI-made answers.
These changes are good for content creators and website owners.
With playable videos, content makers can have their videos show up directly in the AI-generated answer sections. More people might see their videos and visit their websites because of this.
The links in the answers could also increase traffic to websites since users are being directed to those outside sources.
And with the faster loading times, more users will likely look at the content instead of skipping it.
So businesses and content makers could get more people to see and engage with their content through Google's Search Generative Experience.