Key Takeaways
Google is testing direct links in AI-generated answers to enhance credibility and user trust in the Search Generative Experience.
The move comes in response to criticism about the lack of proper citations in AI-generated responses.
The feature is currently available exclusively to users in the United States, with the potential for a wider rollout in the future.
Google has begun testing a significant improvement to its Search Generative Experience (SGE) by incorporating direct links within the AI-generated answers. (Source)
The move comes in response to criticism that the AI-generated responses lacked proper citations, and aims to enhance the overall credibility and usefulness of the SGE.
Currently available exclusively to users in the United States, Google's AI-generated answers now display relevant links directly within the text of the generated responses.
Previously, Google's AI-generated answers only displayed links in the cards located at the top-right section of the answer.
However, in this latest test, the search engine giant is now including relevant links directly within the text of the generated responses.
By doing so, users can now easily access the sources from which Google retrieved the information.
Shalom Goodman, an avid tech enthusiast, shared screenshots of the new feature on Twitter, showcasing how the links are displayed alongside each section of the answer.
This new addition not only addresses one of the primary concerns raised by users but also provides a seamless way to verify the accuracy of AI-generated information.
While the test is currently in its early stages, the positive response from users and tech experts indicates a strong possibility of the feature being rolled out more broadly in the near future.
The inclusion of links within the text of the AI-generated answers aligns with Google's commitment to providing transparent and trustworthy search results.
By bridging the gap between generated content and its sources, Google aims to enhance user trust in the Search Generative Experience.
As the test progresses, Google will likely gather feedback and further refine the feature to ensure that it meets the needs of users seeking accurate and well-sourced information.