Google Traffic Estimator

What is Google Traffic Estimator?

The Google Traffic Estimator tool was part of Google Ads, designed to forecast the performance of PPC ad campaigns.

By inputting different variables such as keywords, bids, budgets, and targeting options, users could get an estimate of expected clicks, impressions, average position, and costs associated with their planned advertising campaign.

These predictions were useful in helping marketers make informed decisions about their ad strategies, such as how to allocate their budget or which keywords to target.

However, it was discontinued in 2019, still, there are plenty of other tools that provide estimated traffic like Ahrefs, Longtail Pro, Similarweb and Semrush.

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