Total Impressions

What are Total Impressions?

In the context of Google Search Console, Total Impressions metric shows how many times your website or webpage appeared in search results for specific queries.

In the context of digital marketing, Total Impressions refer to the total number of times an ad, webpage, or piece of content has been displayed on a screen or appeared in front of the users.

It is a metric used to measure the reach or visibility of an online marketing effort. Each time an ad or a piece of content is displayed on someone's screen, it counts as one impression.

For example, if an ad appears on a user's screen 100 times, it would be counted as 100 impressions.

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