Core Update

Shahid Maqbool

By Shahid Maqbool
On Jul 7, 2023

Core Update

What is Core Update?

A Core Update refers to significant changes that Google makes to its search engine algorithm - a complex system it uses to sort and rank websites in search results.

These core updates are designed to improve the relevance and quality of search results.

They can affect a large number of sites across various industries, potentially causing noticeable shifts in website rankings and traffic. Unlike minor daily updates, core updates can greatly affect a site's SERP performance.

Google typically announces these core updates in advance, because of their potential to significantly influence a site's performance on SERPs.

However, they do not often provide specific details about what has changed in the algorithm, leaving SEO professionals to analyze the effects and adapt their strategies accordingly.

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