What is Below The Fold?
In terms of web design, "below the fold" refers to the portion of a webpage that a user cannot see without scrolling down.
When you first land on a webpage, everything you see without having to scroll is considered "above the fold".
The concept of "above the fold" and "below the fold" is significant because it impacts how users engage with a website.
Information that is above the fold can be seen immediately upon landing on a page and thus tends to get more attention.
As a result, website owners typically place the most important or engaging content and CTA buttons above the fold to catch visitors’ attention and engage them as quickly as possible.
If you want to learn more about Above the Fold, make sure to read our in-depth post on this.