What is a Call To Action?
A Call to Action or CTA refers to a prompt that encourages or directs visitors to take a specific action. It is usually found in marketing campaigns, websites, advertisements, or articles.
It serves the purpose of engaging and motivating the visitor to perform a desired action.
The action can vary depending on the context and goals of the content, such as signing up for a newsletter, making a purchase, downloading a resource, subscribing to a service, or contacting the business.
The CTA is designed to create a sense of importance - compelling the audience to take immediate action.