Call To Action

What is a Call To Action?

A Call to Action or CTA refers to a prompt that encourages or directs visitors to take a specific action. It is usually found in marketing campaigns, websites, advertisements, or articles.

It serves the purpose of engaging and motivating the visitor to perform a desired action.

The action can vary depending on the context and goals of the content, such as signing up for a newsletter, making a purchase, downloading a resource, subscribing to a service, or contacting the business.

The CTA is designed to create a sense of importance - compelling the audience to take immediate action.

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