Frequently asked Questions
What is Technical SEO and how does it help?
Important elements of Technical SEO include crawling, indexing, rendering, and website architecture.
The technical SEO phase is about optimizing the behind-the-scenes parts of your website. The goal is to make sure search engines like Google can properly find, crawl through, and understand all the pages on your site. This helps your pages show up better in search results.
This is called technical SEO because it does not involve the actual content on your website pages nor its promotion offsite. Instead, it focuses solely on setting up the foundations and infrastructure of the website itself correctly.
This technical optimization phase is very important. Search engines want to show the best, highest-quality web pages whenever someone searches for something. So they carefully evaluate websites based on many technical factors to judge whether the site is well-built, secure, and credible.
By optimizing all the technical elements properly, you make it much easier for search engines to fully crawl through and comprehend how your whole website is structured and coded. Doing this well can ultimately result in higher rankings and more visibility in search results over time.
There are lots of different technical things that get optimized, including canonical tags, XML sitemaps, website speed, 301 redirects, website architecture, robots.txt, URL structure, structured data, hreflang tags, 404 pages, SSL/HTTPS, and mobile compatibility.
In simple terms, technical SEO focuses on optimizing all the coding, structuring, formatting, and other non-content elements to make your entire website fast, secure, easy for search engine crawlers to navigate through, and easy for search engines to fully understand and parse out.
Getting this technical foundation properly optimized lays the groundwork for then being able to rank higher and get increased visibility in search results over time.
