What is Trust Flow?
Trust Flow is a metric that measures the quality of a website's backlink profile based on the credibility of the linking domains.
It is a score developed by Majestic, a search engine optimization (SEO) tool, which ranges from 0 to 100.
The higher the Trust Flow score, the more trustworthy the website is considered to be by search engines.
The Trust Flow score is calculated by analyzing the number of trustworthy backlinks that a website has.
Trustworthy backlinks are those that come from reputable websites that are themselves considered to be trustworthy.
How does Trust Flow work?
Trust Flow works by analyzing the quality of a website's backlink profile based on the credibility of the linking domains.
It measures the quality of backlinks by examining the number of trustworthy backlinks a website has, those from reputable sources, and assigning a score based on that.
The Trust Flow score is calculated using a logarithmic scale, which means that the score ranges from 0 to 100, and it is easier to increase your Trust Flow score from 10 to 20 than it is from 70 to 80.
A high Trust Flow score is passed from one page to another through internal links. For example, if a website has a high Trust Flow score on its homepage, it can pass that Trust Flow to other pages on the website through internal links.
By linking to key converting pages from the homepage, the Trust Flow can be passed to those pages, improving their visibility and potentially leading to more conversions.
How is it important?
Trust Flow is important because it is a metric that measures the quality of a website's backlink profile based on the credibility of the linking domains.
It is an indicator of the trustworthiness and authority of a website in the eyes of search engines like Google.
Having a high Trust Flow score can positively impact a website's search engine rankings and increase its visibility in search results.
Search engines consider high-quality backlinks from trustworthy and authoritative sources to be a signal of a website's credibility and relevance.
Therefore, a high Trust Flow score can help a website rank higher in search results, attract more organic traffic, and potentially lead to more conversions and revenue.
In addition, Trust Flow can help website owners identify potential issues with their backlink profiles.
A low Trust Flow score may indicate that a website has low-quality or spammy backlinks, which can negatively impact its search engine rankings.
Is it part of Google's algorithm?
Trust Flow is not a part of Google's algorithm. It is a metric to measure the quality of a website's backlink profile based on the credibility of the linking domains.
While Google does not use Trust Flow specifically in its ranking algorithm, it does look at various factors when assessing the quality of backlinks, including the relevance, authority, and credibility of the linking domains.
So, having a high Trust Flow score can be an indicator of a website's backlink profile quality, which can indirectly influence its search engine rankings.
Difference between Citation Flow and Trust Flow
Citation Flow and Trust Flow are two metrics developed by Majestic to measure the quality of a website's backlink profile, but they focus on different aspects.
Citation Flow is a measure of the “quantity” of backlinks to a website or a specific page. It counts the number of backlinks pointing to a website or page, without taking into account the quality or relevance of those links.
So, a website or page with a high Citation Flow score has a large number of backlinks, regardless of whether those links are from authoritative or trustworthy sources.
Trust Flow, on the other hand, measures the quality of a website's backlink profile based on the credibility of the linking domains.
It looks at the number of trustworthy backlinks that a website has, those from reputable sources, and assigns a score based on that.
A website with a high Trust Flow score has a high number of backlinks from trustworthy and authoritative sources.
What is Topical Trust Flow?
Topical Trust Flow is another metric developed by Majestic to measure the topical relevance and authority of a website's backlink profile.
It evaluates the quality of a website's backlinks based on their relevance to specific topics or niches.
Topical Trust Flow works by categorizing websites into specific topics or niches based on the content of their pages and the keywords they target.
It then analyzes the quality of backlinks a website has within those topics or niches, assigning a Topical Trust Flow score for each category.
A website with a high Topical Trust Flow score in a specific topic or niche indicates that it has a high number of backlinks from trustworthy and authoritative sources within that particular area.
This can improve the website's rankings for relevant search queries and increase its visibility within the targeted niche.
How to evaluate a good or bad Trust Flow score?
A good Trust Flow score varies depending on the specific website and industry. However, as a general rule of thumb, a Trust Flow score of 20 or higher is considered to be good, a score of 30 or higher is considered to be excellent, while a score of 50 or above shows the highest credibility and authority.
Likewise, there is no definitive answer to what constitutes a "bad" Trust Flow score, as it depends on various factors such as the industry, competition, and goals of the website owner.
However, a low Trust Flow score generally indicates that the website has a weak or unreliable backlink profile, which may negatively impact its search engine rankings and organic traffic.
Therefore, as a rule of thumb, a Trust Flow score of 10 or lower is considered to be low.
However, it is important to keep in mind that this threshold may vary depending on the specific industry and competition.
How to improve Trust Flow?
Improving Trust Flow requires a focus on building a high-quality, diverse backlink profile. Here are some tips on how to improve Trust Flow:
Acquire high-quality backlinks
Focus on obtaining backlinks from authoritative, trustworthy websites within your industry. Look for websites with high Domain Authority and relevant content.
Diversify your anchor text
Avoid overusing exact match keywords in your anchor text, and instead, use a variety of anchor text variations that include relevant phrases and synonyms.
Improve topical relevance
Ensure that the websites linking to you are topically relevant to your website's content. This can be achieved by building relationships with industry influencers and bloggers, creating valuable content that attracts backlinks, and participating in relevant forums and communities.
Remove low-quality links
Conduct a backlink audit to identify and remove any low-quality, spammy links that may be negatively impacting your Trust Flow score.
Focus on internal linking
Use internal linking to distribute Trust Flow throughout your website, helping to improve the visibility and authority of your key converting pages.
Monitor your backlink profile
Regularly monitor your backlink profiles using tools like Majestic, Ahrefs, or Moz to ensure that your efforts are positively impacting your Trust Flow score.
Analyze the competitor’s profile
Analyzing your competition's backlink profile can provide valuable insights into their link-building strategy and help you identify opportunities to improve your own website's Trust Flow.
By conducting a competitive backlink analysis, you can discover high-priority keyword-focused topics that your competitors are ranking for, and create content around these topics to improve your own rankings.
Maintaining a high Trust Flow is essential for improving your website's credibility, authority, and search engine rankings.
By focusing on building high-quality backlinks and creating valuable content, you can improve your website's Trust Flow and ultimately drive more traffic and conversions to your website.