What is Trust Flow?
Trust Flow is a score created by Majestic that shows how credible and trustworthy a website looks to search engines like Google. The score goes from 0 to 100. A higher number means the website seems more legitimate and authoritative.
To calculate the score, it looks at how many backlinks a site has from other trusted sites. The more high-quality, trusted backlinks a website has, the higher its Trust Flow score will be.
How does it work?
Trust Flow looks at the quality of the backlinks pointing to your website. Backlinks are like votes of confidence from other websites.
The more high-quality, trusted sites linking to you, the higher your Trust Flow climbs.
But it doesn't just count all backlinks equally. Trust Flow cares most about links from credible, authoritative sources.
One powerful backlink from a highly trusted site is way more valuable than many low-quality, spammy links.
How is it important?
Having a strong Trust Flow is really important for showing up in search results and getting traffic to your site. Search engines want to show the most trustworthy, relevant results for any search.
A high Trust Flow score signals to Google that your website is legitimate and worth ranking high.
A low Trust Flow can seriously hurt your ability to rank well, even if you do everything else right for SEO. It tells Google your site may not be as credible as competitor websites.
Is it part of Google's algorithm?
No, Trust Flow is not an official part of Google's algorithm.
However, while Google does not directly use the Trust Flow score, it does look at many of the same things.
Google closely looks at the quality of the sites that link to your site when judging the quality of your backlinks. It checks if the linking sites are relevant, authoritative, and trustworthy.
So having a high Trust Flow score can be a good sign for Google that your site likely has a lot of high-quality backlinks.
Difference between Citation Flow and Trust Flow
Citation Flow and Trust Flow are two different scores made by Majestic. They both look at backlinks to a website but in different ways.
Citation Flow measures the number of backlinks, no matter where they come from. A website with a high Citation Flow score just has a large number of backlinks. But Citation Flow does not look at the quality of the linking websites.
Trust Flow measures the quality of the backlinks. It looks at how trustworthy the websites are that link to you.
So Citation Flow is about the quantity while Trust Flow is about the quality of backlinks.
What is Topical Trust Flow?
Topical Trust Flow is another score made by Majestic. It is like the regular Trust Flow score, but more specific. It looks at how good your backlinks are for different topics.
First, it puts websites into groups for different topics. It looks at the website's content. Then, it checks the backlinks to your website for each topic group.
Your site gets a separate Topical Trust Flow score for each topic area, rather than just one overall score.
If you have a high Topical Trust Flow score for a topic, it means you have a lot of good backlinks from trusted sites about that topic or niche.
How to know if it is good or bad
What is a good Trust Flow score depends on the website and the industry it is in. However, in general:
A Trust Flow score of 20 or higher is considered good.
A score of 10 or lower is considered low.
A score of 30 or higher is excellent.
A score of 50 or above shows the highest trust and authority.
There is no definite "bad" Trust Flow score. It depends on things like the industry, competition, and goals of the website owner.
However, a low Trust Flow score generally means the website has weak or unreliable backlinks. This can negatively impact how it ranks.
How to improve it?
To improve your Trust Flow, you need to get high-quality backlinks. Try tactics like:
Creating great content that naturally attracts links
Guest posting on authoritative sites in your industry
Building relationships with influencers for joint opportunities
Finding and removing any existing spammy, low-quality backlinks
It's about carefully building a portfolio of backlinks from relevant, authoritative sources over time. Be patient and strategic about it.
Monitor your progress
A backlink portfolio full of trusted sources does wonders for visibility, traffic, and business growth.
To really get the most from your Trust Flow, keep a close eye on both your own backlink profile and your competitors.
Use SEO tools to audit your links, see areas for improvement, and track your progress.
The main point
Don't ignore building credible, trusted backlinks through a strong Trust Flow strategy. It's one of the best ways to show Google your website is trustworthy and deserves to rank at the top of search results.
Having a high Trust Flow helps build your website's authority and credibility, allowing you to get more visibility, traffic and potential customers.