What are Total Impressions?
Total Impressions is a number that shows how many times something was seen or displayed to people.
In Google Search Console:
"Total Impressions" means how many times your website or specific pages showed up in the list of results when people searched for something on Google.
In digital marketing:
"Total Impressions" refers to how many times an ad, website page, or piece of content was displayed on someone's screen or device.
Every single time an ad or content gets shown to someone, that counts as one impression.
For example:
If your website appeared in Google's search results 500 times, that's 500 impressions.
If an ad was displayed 100 times on different people's screens, that's 100 impressions.
It measures how many opportunities there are for people to see your content or marketing materials.
The more impressions, the more chances people have to view and potentially engage with it. However, impressions alone don't mean people took any action like clicking a link or making a purchase.
Still, tracking total impressions is important to understand the reach and visibility of your online presence.