What are Total Impressions?
Total Impressions represent the number of times your content—such as a webpage, ad, or search result—was shown or displayed to users.
In Google Search Console:
"Total Impressions" indicates how often your website or specific pages appeared in Google's search results when someone performed a relevant search.
In digital marketing:
It refers to how many times an ad, webpage, or piece of content was displayed on users’ screens or devices.
Every appearance counts as one impression, regardless of whether the user clicks or interacts with it.
Examples:
If your site showed up 500 times in Google’s search results, that equals 500 impressions.
If your ad was displayed 100 times to different users, that’s 100 impressions.
Impressions help measure your content’s visibility—they reflect how many opportunities there were for someone to see your message. While impressions don’t guarantee clicks or conversions, they are a crucial metric for understanding your online reach and exposure.