What is Term Frequency?
Term Frequency refers to how many times a specific term or keyword appears on a webpage or within a specific piece of content.
It is a part of the Term Frequency-Inverse Document Frequency (TF-IDF) concept - which is a numerical statistic used to determine the relevance of a term or keyword to a document or piece of content.
In simpler terms, if a keyword appears frequently in a document, the document is considered to be more relevant.
However, it is important to note that modern search engines use sophisticated algorithms that consider far more than just term frequency when determining the relevance of a webpage to a specific keyword.
Overuse of keywords (keyword stuffing) can lead to a negative user experience and can harm a website's SEO performance.
Therefore, while it is important to use keywords in your content, they should be used naturally and contextually.