What is Social Media Sharing?
Social media sharing refers to the act of sharing content, such as posts, photos, videos, or links, on social media platforms such as Facebook, Twitter, Instagram, and others.
This sharing can be done by users of social media platforms, who can share content from other users or pages, or create and share their own content.
Sharing on social media platforms allows users to distribute content to a wider audience and engage with others who have similar interests. It also allows for the rapid distribution of information, news, and events.
Importance of social media sharing
Social media sharing is important for several reasons:
Sharing content on social media platforms increases its reach and can potentially expose it to a wider audience.
This can help increase brand awareness, drive traffic to a website or blog, or promote a cause or event.
Social media sharing can lead to increased engagement with an audience. When people share content they find interesting or valuable, it can spark conversations and discussions among their followers and other users.
Sharing content on social media can help build relationships with customers, followers, and other users.
By sharing relevant and interesting content, businesses and individuals can establish themselves as thought leaders and create a community of engaged followers.
Social media sharing can be a cost-effective way to market products or services. By creating engaging content and sharing it on social media, businesses can reach potential customers without the need for expensive advertising.
Social and political activism
Social media sharing can be a powerful tool for social and political activism. By sharing information and opinions on social media, individuals can raise awareness about important issues and bring attention to causes they care about.
Social media sharing for businesses and marketers
Social media sharing can be a valuable tool for businesses and marketers to promote their products and services.
Here are some ways in which social media sharing can be used for marketing and business:
Building brand awareness
Sharing content on social media platforms can help businesses build their brand awareness by reaching a larger audience.
Businesses can create and share content that reflects their brand values and promotes their products or services.
Engaging with customers
Social media sharing allows businesses to engage with their customers in a more informal and personal way.
By sharing content that resonates with their audience, businesses can spark conversations and build relationships with their followers.
Driving traffic to websites
Social media sharing can be used to drive traffic to a business's website or blog. By sharing links to their website on social media, businesses can direct their followers to their sites, potentially increasing leads and sales.
Promoting sales and discounts
Businesses can use social media sharing to promote sales and discounts on their products or services.
By creating and sharing content that highlights their promotions, businesses can encourage their followers to make a purchase.
Social media sharing can be used for influencer marketing, where businesses partner with influencers who have a large social media following to promote their products or services.
The influencer can share content about the business with their followers, potentially driving traffic and sales to the business.
Types of sharing
Here are some types of sharing:
This refers to sharing personal experiences, thoughts, and feelings on social media platforms. It can include sharing photos, videos, and stories that offer insight into the sharer's life.
This refers to sharing content related to a person's profession or industry. It can include sharing articles, research, and industry news that are relevant to the audience.
This refers to sharing content that promotes a business or product. It can include sharing advertisements, special offers, and other marketing materials.
This refers to sharing content that is created in collaboration with others. It can include sharing photos or videos of group events or projects.
This refers to sharing content that is sourced from other websites or social media accounts. It can include sharing articles, videos, and other content that is relevant to the audience.
This refers to sharing content that is generated by the audience. It involves leveraging the collective knowledge and contributions of a community or crowd to create a valuable and diverse pool of shared content.
It can include user-generated content like photos, videos, and testimonials.
Do's and don'ts of social media sharing
Here are some do's and don'ts of social media sharing:
Share content that is informative, educational, or entertaining.
Use visual aids like images or videos to make your content more engaging.
Engage with your audience by asking questions or responding to comments.
Use hashtags to increase the reach of your content.
Share content from other reputable sources to establish yourself as a thought leader in your industry.
Don’t overshare personal information or details that could compromise your safety or privacy.
Don’t share content that is offensive or discriminatory towards any group of people.
Don’t plagiarize content from other sources. Always give credit where credit is due.
Don’t use social media as a platform to argue or belittle others.
Don’t share content that is spammy or irrelevant to your audience.
Popular platforms for social media sharing
There are many popular social media tools and platforms for social media sharing.
Here are some of the most widely used:
Facebook: This is one of the largest social media platforms with over 2.9 billion active users. It allows users to share photos, videos, and text updates, and connect with friends and family.
Instagram: This platform is focused on sharing photos and short videos, and has over 2.35 billion active users. It also offers various filters and editing tools to enhance photos.
Twitter: This platform allows users to share short, 280-character messages, called tweets. It has over 396.5 million active users and is used for breaking news, trending topics, and public discussions.
LinkedIn: This platform is designed for professional networking and career development. It has nearly 900 million users and allows users to connect with colleagues, post job listings, and share industry news.
YouTube: This platform is focused on video sharing and has over 2.6 billion monthly active users. It allows users to upload and watch videos and also offers a variety of content creators and channels.
Snapchat: This platform is focused on sharing photos and videos that disappear after a set time. It has over 375 million daily active users and is popular among younger users.
TikTok: This platform is focused on short-form video content and has over 1 billion monthly active users. It is known for its viral challenges and trends and has become popular among younger users.
How to effectively use social media sharing for SEO?
Social media sharing can have a positive impact on SEO if used effectively.
Here are some tips on how to effectively use social media sharing for SEO:
Share your website content
Share your website content on your social media channels to increase visibility and drive traffic to your website. Be sure to include a link to your website in your social media posts.
Use relevant keywords in your social media posts and content. This will help your content show up in search results for those keywords.
Use social media to build links
When people share your content on social media, it can help to build backlinks to your website. Backlinks are an important factor in SEO, so encourage people to share your content.
While social media links may not directly impact traditional SEO through backlinking, they still hold significant value in terms of enhancing website visibility, attracting traffic and establishing brand recognition
Engage with your followers
Engage with your followers on social media by responding to comments and messages. This can help to build a loyal following and increase engagement with your content.
Use social media to build your brand
Use social media to build your brand and establish yourself as an authority in your industry. This can help to increase brand recognition and improve your website's reputation.
Monitor social media activity
Monitor social media activity to see which posts are getting the most engagement and adjust your strategy accordingly. Track your performance and identify areas for improvement.
Social sharing tools
Here are some popular social sharing tools that can help you effectively share your content on social media:
Hootsuite: This is a popular social media management tool that allows you to schedule posts across multiple social media platforms, track performance analytics, and manage social media conversations.
Buffer: This tool allows you to schedule social media posts, track engagement, and analyze performance across multiple social media platforms.
Sprout Social: This social media management platform provides tools for scheduling posts, monitoring brand mentions, analyzing performance, and managing social media conversations.
CoSchedule: This tool allows you to schedule social media posts, manage content, and track performance analytics from a single platform.
SocialPilot: This is a social media scheduling and management tool that allows you to manage multiple social media accounts, schedule posts, and track performance analytics.
Agorapulse: This is a social media management tool that allows you to schedule social media posts, track performance analytics, and manage social media conversations.
Canva: This is a graphic design tool that allows you to create social media graphics and visuals. It offers pre-designed templates, stock photos, and easy-to-use editing tools.
BuzzSumo: This tool allows you to analyze social media performance and find popular content in your industry. It can help you identify trends, find influencers, and generate content ideas.
Examples of social media sharing campaigns
Here are some successful social sharing examples:
Coca-Cola's "Share a Coke" Campaign
Coca-Cola's "Share a Coke" campaign encouraged customers to share photos of Coke bottles with their names on social media.
The campaign went viral, with customers sharing over 600,000 photos on social media, and helped to increase sales and brand recognition.
Dove's Real Beauty Campaign
Dove's Real Beauty campaign encouraged women to share photos of themselves on social media with the hashtag #RealBeauty.
The campaign went viral, with millions of women sharing their photos and stories, and helped to increase brand loyalty and customer engagement.
Airbnb's #WeAccept Campaign
In response to the US travel ban, Airbnb launched the #WeAccept campaign, which encouraged people to share their stories of acceptance and inclusivity on social media.
The campaign went viral, with over 87 million impressions on social media, and helped to increase brand recognition and customer loyalty.
Oreo's "Dunk in the Dark" Tweet
During the 2013 Super Bowl blackout, Oreo tweeted a simple image with the caption "You can still dunk in the dark."
The tweet went viral, with thousands of retweets and helped to increase brand recognition and customer engagement.
REI's #OptOutside Campaign
REI's #OptOutside campaign encouraged customers to spend Black Friday outside rather than shopping.
The campaign went viral, with millions of people sharing their outdoor adventures on social media, and helped to increase brand loyalty and customer engagement.
Social media sharing has become an essential part of the modern marketing landscape, providing businesses with a powerful tool to engage with their customers, build brand awareness, and drive sales.
With the availability of various social sharing tools and platforms, businesses can easily streamline their social media strategy, automate content sharing, and track performance metrics to refine their approach over time.