Short-tail Keywords

What are Short-tail Keywords?

Short-tail keywords, also known as head terms, are search terms consisting of no more than three words. They represent broad topics and have high search volumes.

Short-tail keywords refer to general subjects unlike long-tail keywords - which are more specific and have lower search volumes.

For instance, "search engine optimisation" is an example of a short-tail keyword. It encompasses a wide range of topics related to a broad term.

These keywords are typically used to target a larger audience and capture broad search intent.

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