What are Short-tail Keywords?
Short-tail keywords, also known as head terms, are search terms consisting of no more than three words. They represent broad topics and have high search volumes.
Short-tail keywords refer to general subjects unlike long-tail keywords - which are more specific and have lower search volumes.
For instance, "search engine optimisation" is an example of a short-tail keyword. It encompasses a wide range of topics related to a broad term.
These keywords are typically used to target a larger audience and capture broad search intent.