Share of Voice

What is a Share of Voice?

Share of voice (SOV) is a metric used to measure the extent to which a brand dominates the market compared to its competitors. It serves as an indicator of brand visibility and influence within an industry or niche. 

SOV allows for the comparison of brand awareness and provides insights into a brand's popularity across various marketing channels relative to competitors.

This metric can be utilized to assess the performance of your ad campaigns, online mentions, social media engagement, website traffic, and other measurable forms of brand recognition.

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