What are Search Engine Guidelines?
These are a set of instructions by search engines for webmasters to make their websites perform well in search results.
These guidelines are meant to improve website rankings. It also enables search engines to index websites to present the information efficiently.
One more thing about these guidelines is that they also give instructions on avoiding prohibited activities. It means the practices that can make your website face a manual action or penalty.
Keep in mind that following these guidelines is very important as it will boost organic traffic while avoiding them can negatively impact your site.