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Meta Upgrades Facebook Video with New Creation and Discovery Tools

Shahid Maqbool

By Shahid Maqbool
On Jul 20, 2023

Meta

Key Takeaways

Meta has introduced several upgrades to enhance its video platform experience.

The new update brings Meta’s Reels directly into the Facebook Feed, making it easier than ever to create and share videos.

Users now have access to more advanced video editing features.

Meta, the parent company of Facebook, has rolled out significant improvements to how videos function across the platform. These enhancements are aimed at making video creation, viewing, and interaction more seamless and enjoyable for users.

One of the major highlights is the integration of Reels — Meta’s short-form video format — into the primary Facebook Feed. Reels let users create and post engaging, bite-sized video content.

With Reels now embedded in the Feed, it’s much more convenient for users to produce and distribute these entertaining clips with their audience.

Meta stated:

The Reels editing interface has received a major upgrade, offering more creative tools for personalizing videos. Users can now easily insert audio tracks, such as background music or voiceovers.

Additional features include adding text overlays and fun stickers. The editing options also allow users to adjust playback speed — either speeding up or slowing down clips.

There’s even an option to reverse video footage, adding a fun twist. These tools offer greater flexibility and creativity when editing content.

Audio functions have also been significantly improved. Users now have the ability to mix several audio tracks into a single Reel.

You can record custom voiceovers to narrate your video clips, and a new feature has been introduced to minimize background noise, delivering clearer audio quality.

Another enhancement is support for HDR (High Dynamic Range) video. HDR boosts visual quality by delivering richer colors and improved contrast. Users can now both record and watch HDR videos directly through the Reels feature on mobile devices.

The previously known “Facebook Watch” section has been renamed to the “Video” tab. This tab serves as a central hub for all video formats on Facebook — including Reels, full-length videos, and live streams.

With everything in one place, it’s now simpler for users to explore and enjoy various types of video content.

A new “Explore” section has also been introduced to assist users in discovering videos that match their interests. This feature combines human curation with AI-driven suggestions to deliver trending and relevant video recommendations.

Instagram Reels are now also accessible on Facebook. This tighter integration allows Instagram creators to tap into Facebook’s broader user base, making it easier to share content across platforms without switching apps.

Meta has plans to further unify video experiences between Facebook and Instagram.

All in all, these improvements empower users with better video creation tools and more ways to watch content. Meta also announced it will continue to release additional features aimed at helping creators expand their reach and monetize their content.

Their vision is to create a video experience on Facebook that is highly engaging, customizable, and rewarding for all users.

This is only the beginning. Meta is committed to developing even more tools to help creators showcase their creativity, build communities, and generate income — all while enhancing discovery and personal control for viewers.

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