What is Link Volume?
Link volume is how many links point to a website. It shows how popular or important search engines think a site is. More links usually mean a site ranks higher in search results.
But you need to be careful - it's quality over quantity when it comes to links!
Why Link Volume Matters
Good link volume helps sites get found in search engines and drives more visitors. It's also a sign that other sites value what you're putting out there. If influencers in your field link to you, your site's credibility goes up!
But having a lot of links doesn't mean anything if they come from shady or irrelevant sites. That kind of link-building can get you in hot water with Google. So it's vital to focus on high-quality backlinks, not just numbers.
Things to remember
When checking your link volume, consider:
Quality matters most. A few links from authoritative, relevant sites are ideal. Search engines determine value and trust largely based on the sites linking back.
Quantity counts too. More backlinks signal to search engines that a website is popular and influential. However low-quality links can actually hurt or be ignored.
Having the right mix of quality and quantity boosts a website's overall link volume. This metric tracks how successful link-building efforts are at driving traffic and reputation.
The bottom line
Monitoring link volume helps site owners know if their backlinks are improving. This reflects how visible and foundational their platform has become over time.
So premium quality backlinks are hugely important. But higher quantities from credible sites also steadily build trust and authority. Analyze both to gauge the health of your expanding network of links.