What is Landing Page?
A landing page is a specially created webpage where visitors land first following a click on a link from various platforms such as email, or advertisements on Google, Bing, YouTube, Facebook, Instagram, Twitter, and similar places on the web.
Unlike standard web pages, which typically have many goals, landing pages are designed with a single focus or goal, known as a call to action.
Landing pages can serve numerous purposes including capturing email leads through a form, encouraging a visitor to make a purchase, downloading an ebook, registering for a webinar or event, and much more.
Effective landing pages are often standalone from a website, not linked to the site's navigation, and are used to guide the visitor toward the intended conversion goal.