What is a Landing Page?
A landing page is a dedicated web page built specifically to receive traffic from external sources such as email campaigns or online ads across platforms like Google, Bing, YouTube, Facebook, Instagram, Twitter, and others.
Unlike regular website pages that may serve multiple functions, landing pages are created with one clear objective—typically driving users to take a specific action, known as a call to action (CTA).
Typical purposes for landing pages include:
Collecting user email addresses
Encouraging purchases
Offering downloadable resources
Registering for online events like webinars
Well-optimized landing pages usually function independently from the main site, are not accessible via standard site navigation, and are strategically focused on directing users toward completing the desired action.