Keyword Frequency

What is Keyword Frequency?

Keyword frequency refers to how often a certain keyword appears on a web page or online content.

If a keyword is used many times on a page, it has high keyword frequency. This frequency plays a role in how search engines rank websites so more people find them.

Keyword frequency is related to keyword density. But density shows the rate of keywords as a percentage of total words. Frequency just states the number of times it appears, not as a percentage.

So in SEO, use keywords appropriately throughout content. Higher frequency often helps search engines understand what the page is about. But very high frequency can look spammy.

If you want to learn more about keyword density, read our in-depth article on this.

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