Key Takeaways
Google's search ranking algorithm experienced volatility, sparking debates among SEOs.
Fluctuations may be caused by unconfirmed algorithm updates.
SEO experts are closely monitoring changes.
Google has not provided any official statement yet regarding this matter.
The SEO community worries about the latest Google search ranking algorithm volatility over the weekend. Several SEO tracking tools have recorded this fluctuation in search results.
Google has not made any statement regarding any specific update but there are speculations among SEOs that it is because of recent algorithm changes.
It is important to mention here that a bug reported previously related to Google News indexing has nothing to do with this ranking volatility.
Some of the most important SEO tools like Semrush, SERPmetrics, and RankRanger have been actively monitoring rankings over the past month.
Those tools have observed several instances of volatility, among which the fluctuations occurring during the weekend were significant.
The SEO community has taken notice of it and has been actively discussing the impact.
Due to this volatility, some websites experienced sudden drops in traffic while some saw upward shifts.
The exact causes of those ranking fluctuations are still not clear. Everyone is hoping Google to come forward and make a statement regarding this ranking volatility.
SEOs are closely monitoring these changes and adapting their strategies accordingly. However, doing anything before getting a statement from Google officials may be of no use.
Barry Schwartz also responded to a tweet clarifying that it’s an unconfirmed update.
The SEO community kept the forums alive with their heated debates about this change.
One user said:
Heavy traffic this morning. Has anyone else noticed any changes today?
Another user added:
Our overall Google traffic is slightly up from the same days last week, but just barely.
I do see a lot of volatility for our most popular individual pages. One page might be up 30 or 40 percent one day while another is down by a similar amount. This isn't typical.
While Google is still silent on this major update, SEOs keep on guessing and suggesting several proactive measures which they will be taking in the coming days.